Client:
Colin King
Intention:
When previously employed with Colin King Studio, the first project on the docket was redefining Colin’s brand identity. Rappold pulled inspiration from his last name, without leaning in too heavily. Rappold hand-sketched multiple symbol iterations before landing on an abstract yet fitting crown insignia. The typeface selected and modified was done so to reference the chiseled work of stone masons, as seen on monuments and royal monograms.
Year:
2021
Scope:
Collaborative creative direction around inspiration leads, full design oversight of typography, symbol creation and collateral implementation.
Reference:
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