Counsel Mode
Mary Macgill
branding
Client:
Mary Macgill
Intention:
Mary Macgill is a jewelry brand with pieces that range from one-of-a-kind-stones and custom engagement pieces to unique objects, clothing, and artworks that express the hand, heart, and environment that shaped them.
Year:
2024 - Current
Scope:
Re-envisioned creative direction for all editorial efforts, alongside a new brand identity: From ethos and values, to logo, layout, typography and a new e-comm platform (custom headless). Identity Template development across new digital assets such as e-blasts and invitations, to packaging collateral and in-house product labels.
Special Thanks:
Sylvia Gruber, Packaging Design Files. Brady Rish, Website Design. Chris Soulaki, Website Development.
Experience:
Not shown but a fun one to make - the MM tote bags.
Size testing for boxes and pouches.
Behind every great MM Shoot are (several) good doggos.
Next Project
Measuring for the window vinyl.