Best viewed on desktop for the full experience.
The mobile version is not available at the moment.
Counsel Mode
Client:
Rift Cabinetry
Intention:

Rift Cabinetry is a millwork design & build firm, specializing in large-scale residential libraries and storage solutions. Its founder, Edward Orloff, is also a literary agent; together we created an elegant, full-circle world that suits both crafts.

The scope included a re-envisioned creative direction for brand identity from ethos to logo, layout and type. Together, I worked with Edward to create new brand collateral, stationary and marketing assets, alongside a new portfolio site, hosted on SquareSpace.

Involvement:

360 Brand Identity
Stationary & Marketing Assets
Updated Website

Collaborators:

Maruf Ahmed, Developer

Reference:

Site Link

Hello bottom right corner. Design is about guiding perception without forcing it. Every choice shapes how a story is understood.

Hello gradient endings