Client:
Rift Cabinetry
Intention:
Rift Cabinetry is a millwork design & build firm, specializing in large-scale residential libraries and storage solutions. Its founder, Edward Orloff, is also a literary agent; together we created an elegant, full-circle world that suits both crafts.
The scope included a re-envisioned creative direction for brand identity from ethos to logo, layout and type. Together, I worked with Edward to create new brand collateral, stationary and marketing assets, alongside a new portfolio site, hosted on SquareSpace.
Involvement:
360 Brand Identity
Stationary & Marketing Assets
Updated Website
Collaborators:
Maruf Ahmed, Developer
Reference:
Site Link




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